We live in a world where the insult has become the weapon of choice.

Internet trolls use them to get us riled up.

Competitors use them to get us off our game.

Sometimes, even those we care about may use them when they feel slighted or threatened.

Of course, we shouldn’t discount all critical feedback.

But insults are designed to hurt, not help.

So how should you respond when someone insults you?

There’s a remarkable demonstration that teaches you how to respond effectively to an insult, and it features an unlikely source:

Famous Apple co-founder Steve Jobs.